CARNAUOL Allianz Parque – São Paulo, Brazil
More information about the Package
CarnaUOL is one of the largest and most important music and popular culture festivals in Brazil, held annually and organized by UOL (Universo Online). The event aims to celebrate Carnival, one of the country's greatest cultural symbols, bringing together a large number of artists, musicians, dancers, and revelers in a program that mixes concerts, street parades, and various carnival-related attractions. Over the years, CarnaUOL has established itself as one of the largest entertainment events related to Carnival, becoming a landmark for those who want to enjoy the holiday in a fun and culturally rich way.
The festival takes place during the Carnival period, which in Brazil is traditionally celebrated between the months of February and March, depending on the year, and spans several days, with intense and diverse activities. Its main stage is set up in São Paulo, but the event’s reach goes beyond the city, with live broadcasts and a strong presence on social media, allowing people from all over Brazil and even from outside the country to watch the performances and engage with the festival’s content.
CarnaUOL is characterized by its variety of attractions, which makes it an inclusive event for all musical tastes and styles. The event is known for bringing together artists from different branches of carnival music, including samba, axé, funk, electronic music, and other popular genres that dominate playlists and street blocks across the country. The shows are scheduled for different times of the day and night, allowing the audience to fully enjoy the vibrant energy that Carnival brings.
In addition to performances by renowned artists, CarnaUOL also highlights the street blocks, which have become one of the biggest phenomena in modern Carnival. These street parades bring together crowds who take to the streets dressed in costumes, dancing, and singing Carnival songs, creating a festive environment that spills out of the avenues and squares into the streets of the city. CarnaUOL promotes these street blocks and also broadcasts the performances live, allowing people to participate in the celebration without leaving their homes.
The presence of UOL, a major media portal in Brazil, at the event ensures extensive coverage of the festival. The event is broadcast through its digital platforms, such as YouTube and UOL's official website, reaching millions of viewers in real time. Interactivity is also one of the main attractions of CarnaUOL, as revelers and fans of the performances can engage during the shows, leaving comments, sharing photos and videos, and participating in online promotional activities.
CarnaUOL also stands out for its multimodal approach, encompassing both live programming and digital coverage. This includes not only the transmission of concerts and street blocks but also special reports, behind-the-scenes footage, artist interviews, and other features that are published on UOL's platforms, expanding access to the event and increasing its visibility. The diversity of attractions is also reflected in the experiences offered to attendees. Those who attend the event can experience a wide variety of activities, from performances by major Brazilian music stars to spaces dedicated to art exhibitions, gastronomy, and fashion, creating a more comprehensive and welcoming environment for all audiences.
One of CarnaUOL's greatest strengths is its ability to reinvent the concept of Carnival, bringing new ways to celebrate the festival and making it interact with other cultural manifestations and musical trends. This is reflected in the inclusion of genres that are on the rise, such as funk, pop, and electronic music, which are already present on playlists for a variety of age groups and are enjoyed by both young people and adults. The diversity of artists, with performances ranging from established musicians to emerging talents in the Brazilian music scene, is one of the main attractions of the event, as it ensures a program that appeals to different audiences and promotes the integration of various generations.
Another important aspect of CarnaUOL is its democratic nature. By promoting live events and offering an extensive free program on its digital platforms, the festival makes it possible for people from various regions of Brazil, regardless of their financial condition, to experience Carnival without having to be physically present in São Paulo. This accessibility makes CarnaUOL one of Brazil’s main cultural showcases, allowing street Carnival and samba blocks to gain international visibility. The transmission of events also allows for the participation of artists from other parts of the world, creating an atmosphere of cultural exchange that broadens the event’s horizons.
CarnaUOL, at its core, is a celebration of the joy and unity that defines Brazilian Carnival. Through its wide variety of attractions and accessible format, the festival has consolidated itself as one of the largest manifestations of pop and carnival culture in the country. It represents a true platform for cultural exchange, where music, dance, art, and digital communication come together to celebrate life, freedom, and the diversity of the Brazilian people. For many, CarnaUOL is a unique opportunity to experience the magic of Carnival in a more dynamic, innovative, and accessible way, making it a celebration that truly embodies the spirit of Carnival in Brazil: fun, joy, and a lot of celebration.
Event Name: CARNAUOL
When does it happens?: 24/01/2026
Where does it take place?: Allianz Parque – São Paulo, Brazil
Venue
Notes
CarnaUOL is one of the largest and most important music and popular culture festivals in Brazil, held annually and organized by UOL (Universo Online). The event aims to celebrate Carnival, one of the country's greatest cultural symbols, bringing together a large number of artists, musicians, dancers, and revelers in a program that mixes concerts, street parades, and various carnival-related attractions. Over the years, CarnaUOL has established itself as one of the largest entertainment events related to Carnival, becoming a landmark for those who want to enjoy the holiday in a fun and culturally rich way.
The festival takes place during the Carnival period, which in Brazil is traditionally celebrated between the months of February and March, depending on the year, and spans several days, with intense and diverse activities. Its main stage is set up in São Paulo, but the event’s reach goes beyond the city, with live broadcasts and a strong presence on social media, allowing people from all over Brazil and even from outside the country to watch the performances and engage with the festival’s content.
CarnaUOL is characterized by its variety of attractions, which makes it an inclusive event for all musical tastes and styles. The event is known for bringing together artists from different branches of carnival music, including samba, axé, funk, electronic music, and other popular genres that dominate playlists and street blocks across the country. The shows are scheduled for different times of the day and night, allowing the audience to fully enjoy the vibrant energy that Carnival brings.
In addition to performances by renowned artists, CarnaUOL also highlights the street blocks, which have become one of the biggest phenomena in modern Carnival. These street parades bring together crowds who take to the streets dressed in costumes, dancing, and singing Carnival songs, creating a festive environment that spills out of the avenues and squares into the streets of the city. CarnaUOL promotes these street blocks and also broadcasts the performances live, allowing people to participate in the celebration without leaving their homes.
The presence of UOL, a major media portal in Brazil, at the event ensures extensive coverage of the festival. The event is broadcast through its digital platforms, such as YouTube and UOL's official website, reaching millions of viewers in real time. Interactivity is also one of the main attractions of CarnaUOL, as revelers and fans of the performances can engage during the shows, leaving comments, sharing photos and videos, and participating in online promotional activities.
CarnaUOL also stands out for its multimodal approach, encompassing both live programming and digital coverage. This includes not only the transmission of concerts and street blocks but also special reports, behind-the-scenes footage, artist interviews, and other features that are published on UOL's platforms, expanding access to the event and increasing its visibility. The diversity of attractions is also reflected in the experiences offered to attendees. Those who attend the event can experience a wide variety of activities, from performances by major Brazilian music stars to spaces dedicated to art exhibitions, gastronomy, and fashion, creating a more comprehensive and welcoming environment for all audiences.
One of CarnaUOL's greatest strengths is its ability to reinvent the concept of Carnival, bringing new ways to celebrate the festival and making it interact with other cultural manifestations and musical trends. This is reflected in the inclusion of genres that are on the rise, such as funk, pop, and electronic music, which are already present on playlists for a variety of age groups and are enjoyed by both young people and adults. The diversity of artists, with performances ranging from established musicians to emerging talents in the Brazilian music scene, is one of the main attractions of the event, as it ensures a program that appeals to different audiences and promotes the integration of various generations.
Another important aspect of CarnaUOL is its democratic nature. By promoting live events and offering an extensive free program on its digital platforms, the festival makes it possible for people from various regions of Brazil, regardless of their financial condition, to experience Carnival without having to be physically present in São Paulo. This accessibility makes CarnaUOL one of Brazil’s main cultural showcases, allowing street Carnival and samba blocks to gain international visibility. The transmission of events also allows for the participation of artists from other parts of the world, creating an atmosphere of cultural exchange that broadens the event’s horizons.
CarnaUOL, at its core, is a celebration of the joy and unity that defines Brazilian Carnival. Through its wide variety of attractions and accessible format, the festival has consolidated itself as one of the largest manifestations of pop and carnival culture in the country. It represents a true platform for cultural exchange, where music, dance, art, and digital communication come together to celebrate life, freedom, and the diversity of the Brazilian people. For many, CarnaUOL is a unique opportunity to experience the magic of Carnival in a more dynamic, innovative, and accessible way, making it a celebration that truly embodies the spirit of Carnival in Brazil: fun, joy, and a lot of celebration.
Our services and how to purchase
All service offers for the event CARNAUOL are provided by companies with years of experience in tourism, whether they are transport, receptive or hotel companies.
Payment methods vary from: in cash to installments with or without credit card, reaching up to 12 installments of equal value, depending on the start date of your trip.
To purchase the package for CARNAUOL is very simple, the first step is to register on our website and after validating your account, access our website logged in and follow the step by step:
- 1º Step - Select the Number of Passengers;
- 2º Step - Select Package Type; ranging from simple packages such as BUS TRIP, HOTELS and SHUTTLE to more complex trips the EXPERIENCE with several services already included in a single package.
- 3º Step – Choose Day or days of the event, festival or show you wish to attend.
After this selection of items, our system will search and present what we currently have available based on your choice.
Depending on your Package choices, additional services may still appear, such as: tickets, travel insurance, local transfers, among several other services offered by our providers, which can be contracted individually for each passenger in your purchase.
Just follow the step by step and customize your package, until the final payment step.
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